[Suggestion 34][Ensure Consistent Branding Across cTrader Platforms]

Hi,

1. Context:
    The cTrader application is available on multiple platforms, including Android (cTrader Mobile 5.1.120) and Windows (cTrader Desktop 5.1.11).

    Each version has a different startup screen in terms of design, messaging and branding elements.

2. Problem:
    There are noticeable inconsistencies between the mobile and desktop versions of the cTrader startup screens. 

    For example:

      - The logo design and color tones are not identical across the two platforms, which may affect brand recognition and create a fragmented visual identity.

      - The "SPOTWARE" branding appears on the desktop version but is absent from the mobile version, which might create confusion regarding the product's origin.

      - The mobile version includes the phrase "TRADERS FIRST," which I personally find appealing, but it is missing from the desktop version.

3. Proposed solution:
    To improve consistency and enhance the user experience, I suggest the following:

       3.1 Standardize the logo design and color tones to ensure a cohesive brand identity across all platforms.

       3.2 Align branding elements, such as font style and visual effects, across all platforms for a more unified experience.

       3.3 Ensure the "SPOTWARE" branding is consistently displayed on all platforms.

       3.4 Add the phrase "TRADERS FIRST" to the desktop version to maintain a uniform message.

     Implementing these changes will help strengthen the cTrader brand and create a more seamless experience for users across different devices.

4. What do you think about this suggestion ?

Thank you for considering this request and I’m happy to provide additional details or insights if needed.